Email marketing remains a powerful and cost-effective way to drive leads, build relationships, and convert website visitors into loyal customers. By building an email list of customers interested in your brand, you can send targeted marketing messages that promote your products or services, share valuable content, and engage your audience. Unlike impersonal social media feeds, email allows for more personalized communication, building stronger relationships with your customers. With email marketing automation, you can streamline the process of sending targeted campaigns based on user behavior and preferences, maximizing engagement and increasing results.